STRATEGI DIGITAL MARKETING MODEL AISAS PADA PRODUK VINCT.STUFF MELALUI MARKETPLACE TIKTOK SHOP DALAM MENINGKATKAN PENJUALAN

Muhammad Bagas Wibowo, NIM.: 19107030043 (2024) STRATEGI DIGITAL MARKETING MODEL AISAS PADA PRODUK VINCT.STUFF MELALUI MARKETPLACE TIKTOK SHOP DALAM MENINGKATKAN PENJUALAN. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The development of modern technology is now making the marketing process begin to slowly shift towards digital marketing or known as online marketing. This online marketing process has a huge impact on producers or companies in marketing the products and services they offer. Marketplace is a platform or application where sellers can promote their products to customers online without meeting face to face. With technological developments and changes in consumer behavior, companies now rely on digital marketing strategies to achieve their goals. This research aims to analyze the social media marketing of products presented by Vinct.Stuff. Social media marketing includes 1) content creation, 2) content sharing, 3) connecting, and 4) community building. This research also analyzes the AISAS communication model as a method for conducting digital marketing. AISAS includes Attention, Interest, Search, Action, Share. This research method uses descriptive qualitative involving data analysis from various sources, surveys and in-depth interviews with research subjects, namely Vinct.stuff, consumers and expert sources to obtain the validity of the data. The focus is on understanding digital marketing strategies that can increase sales of Vinct.Stuff products.

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