KOMUNIKASI DAKWAH USTADZ ASUDDIN MELALUI PERPUSTAKAAN KELILING (STUDI KASUS DI DESA BAYAN, DUSUN TUTUL, LOMBOK UTARA, NTB)

Masuratun Hidayah, NIM.: 22202011015 (2024) KOMUNIKASI DAKWAH USTADZ ASUDDIN MELALUI PERPUSTAKAAN KELILING (STUDI KASUS DI DESA BAYAN, DUSUN TUTUL, LOMBOK UTARA, NTB). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Diffusion of innovation and interpersonal communication in the context of da'wah are two important aspects in spreading and teaching religious messages and values to society. In the mobile library located in Bayan Village, one of the innovative and effective strategies is in conveying da'wah messages. The existence of a mobile library as a mobile container that carries books, religious literature and preaching materials has a significant impact in empowering the community. Through community mobile libraries in remote areas such as Bayan, North Lombok, NTB, it is easier to develop a deeper understanding of Islamic teachings and apply them in everyday life. The method used in this research is a qualitative approach with a case study strategy. The data collection techniques used in this research are observation, interviews and documentation. After the research data is collected, the data is analyzed using a data reduction model, data presentation and drawing conclusions. The results of the research show that the informants decided to adopt the mobile library innovation in Bayan Village because it suited their needs. In the decision making process, society goes through 5 stages of innovation decisions including: knowledge stage, persuasion stage, decision stage, implementation stage and confirmation stage. This process involves several adopter categories and innovation characteristics in their decisions. Apart from that, this mobile library plans aspects of interpersonal communication well. These aspects were planned and implemented well by Ustadz Asuddin and Mad'u children in Bayan Village so that interpersonal communication in da'wah can run well. There are five things that shape Ustadz Asuddin's interpersonal communication so that it can be well received, including: openness, empathy, support, positive feelings, and equality. Verbal messages or da'wah materials conveyed about Islamic teachings and adapted to the conditions of communication. Meanwhile, nonverbal messages can be observed during the communication process.

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