PENGARUH KEPUASAN, RELATIONSHIP MARKETING, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA (STUDI DAERAH ISTIMEWA YOGYAKARTA)

Hesti Rahmadani, NIM.: 20108020008 (2024) PENGARUH KEPUASAN, RELATIONSHIP MARKETING, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA (STUDI DAERAH ISTIMEWA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PENGARUH KEPUASAN, RELATIONSHIP MARKETING, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA (STUDI DAERAH ISTIMEWA YOGYAKARTA)) 20108020008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (3MB) | Preview
	Text (PENGARUH KEPUASAN, RELATIONSHIP MARKETING, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA (STUDI DAERAH ISTIMEWA YOGYAKARTA)) 20108020008_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

This research aims to determine the influence of satisfaction, relationship marketing and company image on customer loyalty at Bank Syariah Indonesia in the Special Region of Yogyakarta with a total of 110 respondents. The method used is a quantitative approach with the Purposive Sampling method. The analytical tool used is IBM SPSS Statistics 25 software. The results of this research show that the satisfaction and company image variables have a significant effect on consumer loyalty. Meanwhile, the relationship marketing variable does not have a significant influence on customer loyalty of Bank Syariah Indonesia in the Special Region of Yogyakarta.

Share this knowledge with your friends :

Actions (login required)

View Item