PENGARUH PESAN KAMPANYE PANDAWARA TERHADAP SIKAP MENDUKUNG KEBERSIHAN LINGKUNGAN DENGAN KESADARAN LINGKUNGAN SEBAGAI VARIABEL INTERVENING

Ahmad Aditya, NIM.: 20107030063 (2024) PENGARUH PESAN KAMPANYE PANDAWARA TERHADAP SIKAP MENDUKUNG KEBERSIHAN LINGKUNGAN DENGAN KESADARAN LINGKUNGAN SEBAGAI VARIABEL INTERVENING. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

TikTok is one of the most popular social media platforms today. Besides entertainment, TikTok is also used to convey positive messages, one of which is environmental cleanliness campaign conducted by Pandawara. Environmental cleanliness is an important issue in many communities, especially in urban environments that often face problems of waste and pollution. This is where Pandawara comes in as an organization that cares about environmental cleanliness issues and consistently plays a role in reducing them through environmental cleanliness campaigns on social media. This research obtained primary data using a questionnaire method. The study employs the information integration theory, which states that information packaged by communicators can influence the attitudes of communicants. The population of this study consists of followers of the TikTok account @pandawaragroup, with a sample size of 100 after being calculated using the Slovin formula. The data analysis method used in this study is path analysis, with environmental awareness as an intervening variable between campaign messages and supportive attitudes. Based on the results of the t-test conducted using SPSS for Windows version 25 software, campaign messages have a positive and significant influence on supportive attitudes with a regression coefficient value of 0.252. From the path analysis results, the regression coefficient value through the intervening variable is 0.407, indicating that campaign messages through environmental awareness have a more significant and positive influence on supportive attitudes.

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