PENEGAKAN HUKUM TINDAK PERIKLANAN DI INDONESIA (STUDI PUTUSAN MAHKAMAH AGUNG NOMOR 659K/PDT.SUS/2012)

Wildan Ahmad Harish, NIM.: 19103040147 (2024) PENEGAKAN HUKUM TINDAK PERIKLANAN DI INDONESIA (STUDI PUTUSAN MAHKAMAH AGUNG NOMOR 659K/PDT.SUS/2012). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The development of advertising in Indonesia through media such as private television and digitalization has created new opportunities and challenges. However, the rise of deceptive advertising practices is a major concern. Stronger regulations are needed to protect consumers from advertising that contains inaccurate or excessive information. The distribution of misleading advertising is actually regulated in article 8 letter F of the Consumer Protection Law which states that economic actors are prohibited from producing goods that do not comply with the label, or whose composition or advertising is in conflict with the goods. moral. in the rules of the advertising code. For example, advertising that does not match the reality of a problematic product. This type of research is qualitative research with an empirical juridical approach. Meanwhile, the data analysis method used is descriptive analysis. In the data collection method, the authors used observation, interviews and documentation methods. Law enforcement in Indonesia regarding misleading advertising practices has been regulated by various regulations and supervisory institutions tasked with supervising advertising in Indonesia, such as the Indonesian Advertising Supervisory Agency (BPP), the Consumer Dispute Resolution Agency (BPSK), the Indonesian Broadcasting Commission (KPI), and the Indonesian Broadcasting Commission. Film Censorship (LSF). These institutions have an important role in supervising, regulating and controlling advertising activities to ensure compliance with advertising ethical principles and protect consumer interests.

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