FAKTOR – FAKTOR YANG MEMPENGARUHI MAHASISWA TIDAK MENGGUNAKAN BANK SYARIAH (STUDI MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA)

Nafah Ocha Kirana, NIM.: 20108020065 (2024) FAKTOR – FAKTOR YANG MEMPENGARUHI MAHASISWA TIDAK MENGGUNAKAN BANK SYARIAH (STUDI MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to determine the factors that influence students not to use sharia banks (case study of students at the Islamic Economics and Business Faculty of UIN Sunan Kalijaga Yogyakarta). The sample method used is Purposive Sampling. The research data used is primary data obtained from distributing online questionnaires (Google form) to 150 respondents. The analytical tool used in this research is SmartPLS 3.0. The analysis techniques used in the research are Outer Model, Reliability Test, Validity Test and Inner Model. The results of this research show that price has a positive and significant effect on interest in not using, family environment has a positive and significant effect on interest in not using and product perception has no effect on interest in not using

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