PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN MOBILE BANKING TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA MELALUI CORPORATE SOCIAL RESPONBILITY (CSR) SEBAGAI VARIABEL INTERVENING

Esti Musriana, NIM.: 20108020073 (2024) PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN MOBILE BANKING TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA MELALUI CORPORATE SOCIAL RESPONBILITY (CSR) SEBAGAI VARIABEL INTERVENING. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN MOBILE BANKING TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA MELALUI CORPORATE SOCIAL RESPONBILITY (CSR) SEBAGAI VARIABEL INTERVENING) 20108020073_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB) | Request a copy

Abstract

This research aims to analyze the influence of Relationship Marketing and Mobile Banking service quality on Bank Syariah Indonesia customer loyalty through Corporate Social Responsibility. The methodology used in this research uses a quantitative approach with Nonprobability Sampling data collection techniques. The results of the research show that the Corporate Social Responsibility variable has no effect on Loyalty, Mobile Banking Service Quality has an effect on Corporate Social Responsibility, Mobile Banking Service Quality has an effect on Loyalty, Relationship Marketing has an effect on Corporate Social Responsibility, Relationship Marketing has an effect on Loyalty, Mobile Banking Service Quality has no effect influences loyalty through Corporate Social Responsibility, Relationship Marketing influences loyalty through Corporate Social Responsibility. This research only focuses on IMAPSI Sharia Banking students in the Yogyakarta region, therefore to produce comprehensive research for future researchers to expand the sample coverage to IMAPSI Sharia Banking students in the national region.

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