ANALISIS MINAT GENERASI Z BERINVESTASI EMAS DI BANK SYARIAH MENGGUNAKAN PENDEKATAN THEORY OF PLANNED

Amar Alli Makhrus, NIM.: 20108020127 (2024) ANALISIS MINAT GENERASI Z BERINVESTASI EMAS DI BANK SYARIAH MENGGUNAKAN PENDEKATAN THEORY OF PLANNED. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to analyze the interest of Generation Z in investing in gold at Islamic banks. The subjects of this research is Keluarga Mahasiswa Tegal (KAMASITA) at UIN Sunan Kalijaga Yogyakarta from the 2017-2020 cohorts. Data for this research was obtained through the distribution of questionnaires, resulting in a sample of 109 respondents. The analysis of this study was conducted using SPSS version 25 to facilitate the research process. The results of this study indicate that the knowledge of Generation Z has a positive and significant effect on their interest in investing in gold at Islamic banks, and the financial behavior of Generation Z also has a positive and significant effect on their interest in investing in gold at Islamic banks. However, the perception of risk among Generation Z does not have a significant effect on their interest in investing in gold at Islamic banks

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