MINAT NASABAH MENGGUNAKAN BSI MOBILE BANK SYARIAH INDONESIA DI PROVINSI JAMBI

Romi Hidayat, NIM.: 22208011052 (2024) MINAT NASABAH MENGGUNAKAN BSI MOBILE BANK SYARIAH INDONESIA DI PROVINSI JAMBI. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Bank Syariah Indonesia customers in Jambi Province have great potential in using BSI Mobile. However, the use of BSI Mobile is not yet optimal. It is indicated that BSI customers in Jambi Province are hampered by the lack of branch offices in every district/city in Jambi Province. This has hampered customers' interest in using BSI Mobile. This research seeks to examine the influence of perceived ease of use, perceived usefulness, perceived risk, service quality and sharia compliance on interest in using BSI Mobile Bank Syariah Indonesia (BSI) in Jambi Province. Using quantitative methodology, this research involved 272 respondents/customers and utilized the SmartPLS analysis technique. In this research, perceived ease of use, perceived usefulness, service quality and sharia compliance have a positive and significant influence on interest in using BSI Mobile, while perceived risk has a significant negative influence on interest in using BSI Mobile. The results of this research have the implication that the higher the quality of service on BSI Mobile, the higher the customer's interest in using BSI Mobile. This research recommends that Bank Syariah Indonesia (BSI) in Jambi Province improve the features on BSI Mobile and provide discounts or cashback on payments/transactions through the use of BSI Mobile.

Item Type: Thesis (Masters)
Additional Information / Supervisor: Pembimbing: Dr. Darmawan, S.Pd., Mab. CFRM
Uncontrolled Keywords: Minat, Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Persepsi Resiko, Kualitas Pelayanan dan Kepatuhan Syariah
Subjects: 200 Agama > 297 Agama Islam > 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah (S2)
Depositing User: Muh Khabib, SIP.
Date Deposited: 10 Sep 2024 09:34
Last Modified: 10 Sep 2024 09:34
URI: http://digilib.uin-suka.ac.id/id/eprint/66914

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