HUBUNGAN ANTARA LITERASI KEUANGAN DAN KECERDASAN SPIRITUAL TERHADAP PERILAKU KONSUMTIF PRODUK FASHION PADA MAHASISWI

Meila Ayu Fitri Sari, NIM.: 20107010151 (2024) HUBUNGAN ANTARA LITERASI KEUANGAN DAN KECERDASAN SPIRITUAL TERHADAP PERILAKU KONSUMTIF PRODUK FASHION PADA MAHASISWI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research conducted by Meila Ayu Fitri Sari discusses "The Relationship between Financial Literacy and Spiritual Intelligence on Consumer Behavior of Fashion Products in Female Students". This research is motivated by human needs which are basic things that can affect human life. Currently, these needs are met by seeking satisfaction, expressing oneself, and gaining social status through consuming goods. This is supported by the existence of a digital world that is used for online buying and selling that can be done by anyone, including female students. Financial literacy refers to an individual's ability to understand and manage personal finances, while spiritual intelligence is the ability to understand the meaning or value of life in a wider scope. The purpose of this study is to determine the relationship between financial literacy and spiritual intelligence on consumer behavior. The method in this study uses a quantitative method with 164 respondents. The data collection technique uses a questionnaire or questionnaire with a scale of consumer behavior, a scale of financial literacy, and a scale of spiritual intelligence. The data analysis technique used is descriptive statistics using multiple linear regression with the help of SPSS version 25 to analyze the data. The results of this study indicate that 1) the financial literacy variable is significantly related to consumer behavior, 2) the spiritual intelligence variable is significantly related to consumer behavior, 3) financial literacy and spiritual intelligence together have a relationship with consumer behavior of 64.9%.

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