ANALISIS KONTEN DAN GAYA KOMUNIKASI CHANNEL YOUTUBE SEBATIN DALAM MENARIK PENONTON

Rahadian Akhiru Nur Arya, NIM.: 19107030070 (2024) ANALISIS KONTEN DAN GAYA KOMUNIKASI CHANNEL YOUTUBE SEBATIN DALAM MENARIK PENONTON. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

In the rapidly growing digital era, social media platforms, especially YouTube, have become one of the main platforms for disseminating information to a mass audience. YouTube as a form of social media has great potential to reach a wide audience with the variety of content offered. There are many factors behind why a YouTube channel is in demand by the audience. In this regard, communication is a key factor in building a good interaction with the audience. Communication style can influence content optimization on YouTube according to market interest. This research will analyze the audience's interest in the communication style of Sebatin's YouTube channel in attracting viewers. Using descriptive qualitative methods. This research also analyzes the content and communication style of the Sebatin YouTube channel. Communication styles include types and aspects of communication styles. This research method uses descriptive qualitative which involves analyzing data from various sources, surveys and in-depth interviews with research subjects, namely Sebatin, viewers and expert sources to obtain data validity. The focus is on understanding the communication style that can increase audience interest in Sebatin's YouTube channel.

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