PERGESERAN IDENTITAS SANTRI SEBAGAI INFLUENCER MEDIA SOSIAL

Ahmad Syifa’un Na’im, NIM.: 20105040056 (2024) PERGESERAN IDENTITAS SANTRI SEBAGAI INFLUENCER MEDIA SOSIAL. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Digital development in this modern era increasingly shows the complexity of life lines. Things that were previously limited by distance and time, in this modern era can all be accessed anywhere and anytime through social media. Social media is basically a popular culture that was born along with progress, technology and information, therefore there is a contradictory side to the phenomenon of social media influencers undertaken by pesantren alumni with a background in Islamic religious understanding. The contradictory side in question is when there is a meeting of two cultural identities, namely pesantren identity and social media influencer identity. This study has two problem formulations, namely how santri who work as social media influencers interpret santri identity in the context of the social media influencer profession, and how the process of negotiating santri identity as social media influencers. This research uses the sociology of religion approach with Henri Tajfel's Social Identity theory and Peter L. Berger's Social Construction theory. The use of theory in this case is to see the process of meaning and negotiation of identity experienced by the informants. The main data source in this study comes from the results of informant interviews selected based on the relevance of identity in accordance with the research theme. The informants in this study totaled 5 people with various types of pesantren backgrounds. Based on the research that has been conducted, there are the following findings. First, santri who choose the profession of social media influencers interpret their santri identity in a career context based on the religious attributes worn and based on the personality characteristics shown in their social interactions. Second, the informants in this study experienced an identity negotiation. The old knowledge gained during their time in pesantren is updated and developed with the new knowledge found when undergoing the profession of social media influencer.

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