STRATEGI KOMUNIKASI BAZNAS DALAM PROGRAM “REJANG LEBONG TAQWA” UNTUK PENGHIMPUNAN DAN PENGELOLAAN ZAKAT PRODUKTIF BIDANG DAKWAH

Satria Wiranata, NIM.: 22202012006 (2024) STRATEGI KOMUNIKASI BAZNAS DALAM PROGRAM “REJANG LEBONG TAQWA” UNTUK PENGHIMPUNAN DAN PENGELOLAAN ZAKAT PRODUKTIF BIDANG DAKWAH. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study discusses the communication strategy of BAZNAS in Rejang Lebong Regency for implementing the "Rejang Lebong Taqwa" program, which focuses on the collection and management of productive zakat in the field of religious outreach. The program aims to improve the welfare of the community, particularly for preachers, religious teachers, and other religious figures who are not yet prosperous. The background of this research emphasizes the importance of an appropriate communication strategy to ensure the community understands and actively participates in productive zakat. This study aims to analyze the methods used by BAZNAS to convey messages to the public, particularly in raising awareness about the importance of productive zakat as part of economic empowerment and strengthening religious outreach. The research uses a descriptive qualitative method, with data collection techniques such as in-depth interviews, observation, and documentation, involving various stakeholders, including local government, the Ministry of Religious Affairs, and religious organizations. The findings indicate that BAZNAS applies a communication strategy based on religious outreach through mass media, social media, and community approaches. With this systematic approach, BAZNAS aims to enhance the effectiveness of the productive zakat program, support economic independence, and create a positive synergy in the social development specially for religious figures in Rejang Lebong society.

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