PENERAPAN MODEL UTAUT2 PADA MINAT NASABAH DALAM MENGGUNAKAN MOBILE BANKING BANK SYARIAH (STUDI KASUS DI DAERAH ISTIMEWA YOGYAKARTA)

Nita Rahmadhani, NIM.: 20108020076 (2024) PENERAPAN MODEL UTAUT2 PADA MINAT NASABAH DALAM MENGGUNAKAN MOBILE BANKING BANK SYARIAH (STUDI KASUS DI DAERAH ISTIMEWA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The development of communication and information technology has significantly affected various dimensions of life in the banking sector. One of the most prominent innovations in recent years is the mobile banking service of Islamic banks. the application of mobile banking has experienced a significant upward trend, driven by the increasing number of smart phone users and the wider availability of internet access. The purpose of this study was to determine the behavior intention to use Islamic Bank Mobile Banking in the Special Region of Yogyakarta using the UTAUT2 research model. The data analysis technique used is SEM-PLS. The results of this study indicate that 3 independent variables, namely effort expectations, hope expectations, and hedonic motivation have no effect on behavior intention. However, 4 other independent variables, namely Facilitating Conditions, Social Factors, Habits and Price Value have a positive and significant effect on customer interest in using Islamic Bank Mobile Banking.

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