PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK ATAU LAYANAN BANK SYARIAH INDONESIA PADA MASYARAKAT TANGERANG RAYA: PENDEKATAN AISAS MODEL

Andika Lintang Septa K.A., NIM.: 20108020129 (2024) PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK ATAU LAYANAN BANK SYARIAH INDONESIA PADA MASYARAKAT TANGERANG RAYA: PENDEKATAN AISAS MODEL. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK ATAU LAYANAN BANK SYARIAH INDONESIA PADA MASYARAKAT TANGERANG RAYA: PENDEKATAN AISAS MODEL) 20108020129_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (3MB) | Preview
	Text (PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK ATAU LAYANAN BANK SYARIAH INDONESIA PADA MASYARAKAT TANGERANG RAYA: PENDEKATAN AISAS MODEL) 20108020129_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

This study aims to determine the effect of Attention, Interest, Search, Action, Share (AISAS) on Customer Decisions to Use Bank Syariah Indonesia Products or Services in the Greater Tangerang Community. The analysis method used is multiple linear analysis method using SPSS software. The sampling technique used is Purposive Sampling. Primary data in 191 respondents. The results of this study indicate that Attention has no significant negative effect on customer decisions, Interest has a significant effect on customer decisions, Search has a significant effect on customer decisions, Action has a significant effect on customer decisions, and Share has a significant effect on customer decisions.

Share this knowledge with your friends :

Actions (login required)

View Item