KONSEP DIRI MAHASISWA YANG BERWIRAUSAHA DI YOGYAKARTA

Luqman Thursiawan, NIM.: 19107010090 (2024) KONSEP DIRI MAHASISWA YANG BERWIRAUSAHA DI YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Self-concept refers to an individual's view and feelings about themselves. It is not innate but shaped by life experiences and past situations, encompassing both internal and external dimensions. This study aims to explore the self-concept of students in Yogyakarta who balance their academic responsibilities with running a business. The research adopts a qualitative method with a phenomenological approach. Data collection was carried out through interviews, observations, and documentation. The validity of the data was ensured using the triangulation method. The findings reveal that entrepreneurial students possess a distinctive self-concept. They are capable of integrating their roles as students and entrepreneurs, characterized by flexible time management, a strong sense of responsibility, and high motivation to achieve. Overall, a positive self-concept plays a crucial role in shaping their motivation, behavior, and adaptability in overcoming academic and business challenges. However, the three participants encountered both internal and social obstacles, such as academic pressure, interpersonal conflicts, and business competition. Nevertheless, these challenges enriched the process of shaping their self-concept.

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