KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM JASA CURHAT ONLINE (Studi Deskriptif Kualitatif Pada Akun Instagram @temanmu_curhat)

Nakita Sahallisa Noor Sabila, NIM.: 20107030118 (2024) KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM JASA CURHAT ONLINE (Studi Deskriptif Kualitatif Pada Akun Instagram @temanmu_curhat). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM JASA CURHAT ONLINE (Studi Deskriptif Kualitatif Pada Akun Instagram @temanmu_curhat)) 20107030118_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (3MB) | Preview
Preview	Text (KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM JASA CURHAT ONLINE (Studi Deskriptif Kualitatif Pada Akun Instagram @temanmu_curhat)) 20107030118_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Download (7MB) | Preview

Abstract

People often keep personal problems to themselves and are reluctant to share their stories with others. This can pose risks to their mental health. To address this need, online counseling services have emerged, one of which is @temanmu_curhat, which utilizes the Instagram platform to promote its services. Through its Instagram account, @temanmu_curhat presents educational content aimed at attracting an audience to utilize the counseling services offered. This research employs a qualitative descriptive method with an approach based on the marketing communication theory, specifically the 7P marketing mix, implemented through the features of Instagram in promoting these services. The results indicate that the use of Instagram features to promote online counseling services on the @temanmu_curhat account is relatively effective in attracting potential users.

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