KOMUNIKASI PEMBANGUNAN PENYULUH LPH IAIN CURUP DALAM PENDAMPINGAN SERTIFIKASI HALAL BAGI PELAKU USAHA KABUPATEN REJANG LEBONG

Sasty Deli Putry, NIM.: 22202012010 (2024) KOMUNIKASI PEMBANGUNAN PENYULUH LPH IAIN CURUP DALAM PENDAMPINGAN SERTIFIKASI HALAL BAGI PELAKU USAHA KABUPATEN REJANG LEBONG. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study examines the complexities of halal certification in Rejang Lebong Regency, a Muslim-majority region that has significant potential in the development of the halal industry in the Micro, Small and Medium Enterprises (MSMEs) sector. Despite its demographic advantages, the region faces substantive challenges in understanding and implementing halal certification, characterized by a lack of information, limited access to education, and low awareness of business actors. The research uses a qualitative method by integrating the development communication strategy of the Hedebro model and the Mauidzahtil Hasanah da'wah method. Data collection techniques were carried out through triangulation of methods, including field observations, in-depth interviews with stakeholders, and comprehensive documentation studies. The research findings reveal that the success of halal certification is highly dependent on a persuasive, holistic and sustainable communication approach. Communication strategies that are simple, gentle and constructive have proven effective in transforming the understanding and attitudes of business actors. The research identified four critical success factors: (1) active multi-stakeholder involvement, (2) optimization of communication media, (3) culturally sensitive approach, and (4) provision of ongoing education. The main contribution of the research is to produce an integrative communication model that synergizes the principles of da'wah and development communication in the context of halal certification. This model not only offers practical solutions to improve halal certification in Rejang Lebong, but also provides a theoretical basis in the development of communication and da'wah studies in the realm of small business empowerment. The implications of the research include strategic recommendations for developing communication capacity, strengthening extension institutions, and optimizing collaboration between the government, certification bodies, and business actors in accelerating the implementation of halal certification comprehensively.

Item Type: Thesis (Masters)
Additional Information / Supervisor: Dr. H. Akhmad Rifa’I, M. Phil
Uncontrolled Keywords: Sertifikasi Halal, Komunikasi Pembangunan, Dakwah, UMKM
Subjects: 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.2 Communication/Komunikasi
Divisions: Fakultas Dakwah dan Komunikasi > Komunikasi dan Penyiaran Islam (S-2)
Depositing User: Muh Khabib, SIP.
Date Deposited: 03 Feb 2025 14:02
Last Modified: 03 Feb 2025 14:02
URI: http://digilib.uin-suka.ac.id/id/eprint/69739

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