Muhammad Anas Sholihin, NIM.: 22202012013 (2024) TEKNIK KOMUNIKASI PERSUASIF PADA KESENIAN JARANAN SEBAGAI MEDIA DAKWAH (BRANDAL LOKAJAYA KECAMATAN PONOROGO JAWA TIMUR). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (TEKNIK KOMUNIKASI PERSUASIF PADA KESENIAN JARANAN SEBAGAI MEDIA DAKWAH (BRANDAL LOKAJAYA KECAMATAN PONOROGO JAWA TIMUR))
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Abstract
Persuasive communication in Jaranan art has become a means of spreading Islamic teachings, particularly through the Jaranan Brandal Lokajaya group from Ponorogo District. Jaranan, a traditional dance and cultural heritage, is essential to preserve as it is at risk of fading away. Over time, Jaranan, initially used as entertainment, has been transformed into a medium for religious propaganda. This study explores the use of various communication techniques to disseminate religious messages, with the goal of positively influencing the community in Ponorogo. This research adopts the persuasive communication techniques introduced by Carl Hovland, along with Hovland's attitude change theory. The study aims to examine the performance process of the Jaranan Brandal Lokajaya, identify the persuasive communication techniques employed by the group as a means of spreading Islamic teachings, and evaluate the impact of these techniques on the audience in Ponorogo. A qualitative approach was employed using methods such as in-depth interviews, documentation, and field research. The results revealed several persuasive communication techniques, including association, integration, reward and punishment, and framing techniques. Additionally, the study identified cognitive, affective, and behavioral impacts resulting from these techniques. The impacts were further categorized into religious, cultural, and economic aspects, analyzed through a persuasive communication approach focusing on cognitive, affective, and conative (behavioral) responses.
Item Type: | Thesis (Masters) |
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Additional Information / Supervisor: | Dr. H. Zainudin, M.Ag. |
Uncontrolled Keywords: | Komunikasi Persuasif, Perubahan Sikap, Kebudayaan, Dakwah |
Subjects: | 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.2 Communication/Komunikasi |
Divisions: | Fakultas Dakwah dan Komunikasi > Komunikasi dan Penyiaran Islam (S-2) |
Depositing User: | Muh Khabib, SIP. |
Date Deposited: | 03 Feb 2025 14:09 |
Last Modified: | 03 Feb 2025 14:09 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/69741 |
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