Jum’ah, NIM.: 22202012022 (2025) KOMUNIKASI RAMAH UNTUK GENERASI Z PADA KAJIAN ISLAM DI LEMBAGA TERAS DAKWAH DI KOTA YOGYAKARTA. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (KOMUNIKASI RAMAH UNTUK GENERASI Z PADA KAJIAN ISLAM DI LEMBAGA TERAS DAKWAH DI KOTA YOGYAKARTA)
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Abstract
This study discusses the communication of friendly messages applied in Islamic studies at the Teras Dakwah Institute in Yogyakarta City. The study program that is the focus of this research consists of two studies, namely Ngaji Asyik and Amida (Akhwat and Young Ummi). Islamic studies in Ngaji Asyik and Amida (Akhwat and Young Ummi), at the Teras Dakwah Institute, are one example of an effort to convey Islamic messages that are relevant and easily accepted by generation Z. This research aims to analyze the message communication used by the Teras Dakwah Institute in Yogyakarta City in conveying messages to generation Z. Then, this research also aims to analyze generation Z's reception of the Ngaji Asyik and Amida (Young Akhwat and Ummi Muda) studies that they follow. This research method uses field research, with a descriptive qualitative approach. The data collection techniques used in this research are through observation data, in-depth interviews and documentation. This research also uses data analysis techniques to obtain research results, including: data reduction, data presentation and data verification or drawing conclusions. Furthermore, so that the research data carried out is appropriate, the research data that is processed also uses data validity techniques which consist of source triangulation and technical triangulation. The results of this study found that the communication of friendly messages implemented by the Teras Dakwah Institute includes several things, such as determining the study communicator, choosing the media used, determining the target study congregation, the environment around the study, determining the study theme, presenting messages delivered during the study and nonverbal messages delivered during the study. Through the approach applied, the communication of friendly messages at the Teras Dakwah Institute shows an increase in understanding and interest of generation Z towards Islamic studies that are relevant and in accordance with the needs of generation Z.
Item Type: | Thesis (Masters) |
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Additional Information / Supervisor: | Prof. Dra. Siti Syamsiyatun, M.A., Ph.D. |
Uncontrolled Keywords: | Komunikasi Pesan Ramah, Generasi Z, Lembaga Teras Dakwah |
Subjects: | 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.2 Communication/Komunikasi |
Divisions: | Fakultas Dakwah dan Komunikasi > Komunikasi dan Penyiaran Islam (S-2) |
Depositing User: | Muh Khabib, SIP. |
Date Deposited: | 03 Feb 2025 14:24 |
Last Modified: | 03 Feb 2025 14:24 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/69745 |
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