Farah Adiba, NIM.: 20108020088 (2024) DETERMINAN FAKTOR YANG MEMENGARUHI LOYALITAS NASABAH PADA BANK SYARIAH INDONESIA DI D.I.Y. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (DETERMINAN FAKTOR YANG MEMENGARUHI LOYALITAS NASABAH PADA BANK SYARIAH INDONESIA DI D.I.Y)
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Text (DETERMINAN FAKTOR YANG MEMENGARUHI LOYALITAS NASABAH PADA BANK SYARIAH INDONESIA DI D.I.Y)
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Abstract
This study aims to examine and identify the factors that influence customer loyalty at Bank Syariah Indonesia (BSI) in the Special Region of Yogyakarta. The sampling technique used is purposive sampling, with the population of this study being BSI customers residing in Yogyakarta. The study sample was obtained through the distribution of questionnaires involving 132 respondents. The analysis method employed in this research is Partial Least Square Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software for data analysis. The results of this study indicate that Customer Satisfaction (CS) and Switching Barriers (SB) have a positive and significant effect on Customer Loyalty (CL). However, Customer Trust (CT) does not have a significant impact on customer loyalty. Nevertheless, this study asserts that BSI has successfully established customer loyalty, as evidenced by customers' willingness to recommend BSI to others, reluctance to switch to other banks, and their continued preference for using BSI services.
Item Type: | Thesis (Skripsi) |
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Additional Information / Supervisor: | Alex Fahrur Riza, SE., M.Sc. |
Uncontrolled Keywords: | BSI, Kepuasan, Kepercayaan, Hambatan Beralih, Loyalitas Nasabah |
Subjects: | 200 Agama > 297 Agama Islam > 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah |
Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
Depositing User: | Muh Khabib, SIP. |
Date Deposited: | 04 Feb 2025 09:08 |
Last Modified: | 04 Feb 2025 09:08 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/69756 |
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