PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH NILAI KONSUMSI DAN RELIGUISITAS TERHADAP NIAT PEMBELIAN PANGAN ORGANIK

Muhammad Lucky. P, NIM.: 22208012030 (2025) PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH NILAI KONSUMSI DAN RELIGUISITAS TERHADAP NIAT PEMBELIAN PANGAN ORGANIK. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research explores the influence of consumption values (such as functional values, social values , and emotional values) and religiosity on organic food customers' purchasing intentions with green trust as a mediating variable. Increasingly critical environmental problems encourage the importance of understanding the factors that influence consumer intentions in purchasing environmentally friendly products. This research design uses a quantitative approach with a survey method of 384 respondents selected using purposive sampling techniques. Data were analyzed using the Structural Equation Modeling (SEM) method. The research results show that consumption value greatly influences purchase intention, while functional value and religiosity have an insignificant impact on the purchase intention of organic food. Meanwhile, green beliefs have a significant effect on the intention to purchase organic food and green beliefs show a mediating effect on the two dimensions of consumption values and religiosity on the intention to buy organic food. It is hoped that the findings of this study can help organizations or businesses understand green consumption and business strategies designed for environmental problems. Marketers must emphasize consumption values and religiosity to increase consumers' environmentally friendly behavior.

Item Type: Thesis (Masters)
Additional Information / Supervisor: Prof. Dr. H. Syafiq Mahmadah Hanafi, M.Ag
Uncontrolled Keywords: Nilai Fungsional, Nilai Emosional, Nilai Sosial, Religiusitas, Green Trust, Niat pembelian
Subjects: 300 Ilmu Sosial > 330 Ilmu Ekonomi > 332 Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan
Divisions: Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah (S2)
Depositing User: Muh Khabib, SIP.
Date Deposited: 05 Feb 2025 09:08
Last Modified: 05 Feb 2025 09:08
URI: http://digilib.uin-suka.ac.id/id/eprint/69806

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