PENGARUH LAYANAN MEDIA SOSIAL INSTAGRAM PERPUSTAKAAN TERHADAP KEPUASAN MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA

Khairani Nispy Saputra, NIM.: 22200012009 (2024) PENGARUH LAYANAN MEDIA SOSIAL INSTAGRAM PERPUSTAKAAN TERHADAP KEPUASAN MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This scientific paper examines "The Influence of Library Instagram Social Media Services on Student Satisfaction at UIN Sunan Kalijaga". This thesis scientific paper was conducted to determine (1) Student perceptions of UIN Sunan Kalijaga Library social media (Instagram) services, (2) Student satisfaction with social media (Instagram) services, (3) The influence of library Instagram social media services on student satisfaction. (4) How much influence does the library Instagram social media service have on UIN Sunan Kalijaga Student satisfaction. The method applied in this study is quantitative research. Data analysis techniques used include descriptive analysis and simple linear regression analysis. The population in this study consisted of 25,000 Instagram followers of the UIN Sunan Kalijaga Library, while the sample taken was 100 respondents obtained based on the Slovin formula. Data collection used questionnaire, observation, and interview techniques. The results of this thesis scientific work show that (1) Student perception of social media services (Instagram) got an average value of 3.18, entering the interval category value of 2.56 - 3.25 which means "Good". (2) Student satisfaction with social media services (Instagram) got an average of 3.03, entering the interval category value of 2.56 - 3.25 which means "Good". (3) The results of the simple linear regression analysis revealed that there was an influence of variable X on variable Y with a Sig. value of 0.000 <0.05. (4) The correlation value of the influence of Variable X on Y was 77.7% which means the influence of variable X (Instagram social media services) on variable Y (student satisfaction) was strong.

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