STRATEGI KOMUNIKASI DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN BARBERSHOP (Studi Deskriptif Kualitatif pada Barbershop Hello dan Goodsand di Solo)

Adnan Raihan Hamid, NIM.: 20107030122 (2024) STRATEGI KOMUNIKASI DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN BARBERSHOP (Studi Deskriptif Kualitatif pada Barbershop Hello dan Goodsand di Solo). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Barbershop Hello and Barbershop Goodsand are faced with increasingly fierce competition. This requires barber business owners to continue to innovate, adapt to change, and focus on excellent service in order to maintain and increase customer loyalty. In running a business, communication strategy is one of the main activities in driving the company's economic wheels. Maintaining loyalty is a babershop's effort to retain its regular customers. This research uses a qualitative descriptive method with an approach to communication strategy theory and customer loyalty. The results of this research explain that what happens in the focus of this research is that by carrying out the theory of communication strategy and customer loyalty with a communication strategy using social media such as Instagram, customers tend to increase and make customers maintain loyalty to Barbershop Hello and Barbershop Goodsand.

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