PERLINDUNGAN HUKUM TERHADAP KEBOCORAN DATA PRIBADI KONSUMEN PENGGUNA APLIKASI TOKOPEDIA

Fitri Rahmawati, NIM.: 21103080041 (2025) PERLINDUNGAN HUKUM TERHADAP KEBOCORAN DATA PRIBADI KONSUMEN PENGGUNA APLIKASI TOKOPEDIA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The rapid development of information technology has made it easier for society to conduct transactions, including through e-commerce platforms like Tokopedia. However, as technology advances, it also brings negative impacts, particularly in relation to threats of personal data breaches. Personal data breaches have become an increasingly crucial issue, especially with the rise in data breach cases, which result in significant impacts on consumers. Tokopedia, as one of the largest e-commerce platforms in Indonesia, carries a great responsibility in protecting the personal data of its users. However, past data breaches have raised questions regarding the data protection standards implemented by Tokopedia and its data storage procedures. This study aims to analyze the standards for implementing personal data protection by Tokopedia to ensure the safety of user data and prevent breaches. In addition, this research also examines the data storage procedures employed by Tokopedia to maintain the confidentiality and integrity of consumer data. This study is a field research, with a descriptive-analytic nature. It uses a juridical-empirical approach by directly examining the normative aspects of data protection law from the consumer perspective on the protection of their personal data. Data is obtained through interviews with relevant parties, literature review, and legal document analysis, such as Law No. 27 of 2022 on Personal Data Protection and other technical regulations. The results of this study show that Tokopedia has implemented preventive measures such as data encryption, access encryption, system authentication, and regular audits. However, the implementation of data storage procedures reveals challenges in terms of compliance with regulations, such as the integration between the technology used and the increasing volume of data. Therefore, further supervision from the government and increased transparency from Tokopedia in managing user personal data are necessary. Additionally, there are still weaknesses in data protection, particularly in relation to consumer education and external oversight.

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