PERLINDUNGAN HUKUM TERHADAP KONSUMEN DALAM PEMBELIAN MOBIL BEKAS YANG TIDAK SESUAI DENGAN KONDISI PADA IKLAN (STUDI KASUS PADA SHOWROOM 66 AUTO MAGELANG)

Veronica Harjuani Ifada, NIM.: 21103040128 (2025) PERLINDUNGAN HUKUM TERHADAP KONSUMEN DALAM PEMBELIAN MOBIL BEKAS YANG TIDAK SESUAI DENGAN KONDISI PADA IKLAN (STUDI KASUS PADA SHOWROOM 66 AUTO MAGELANG). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Advertising is one of the marketing tools used by business actors to introduce the products they produce, as well as to increase consumer awareness to find out about various products. Sometimes the advertisements offered by business actors do not match the actual condition of the goods, resulting in discrepancies in car buying and selling transactions, causing losses to be suffered by consumers. Several cases in buying and selling used cars at Showroom 66 Auto Magelang included defects in the engine that caused damage, namely damage to the car battery and brake pads. Due to this problem, consumers feel disadvantaged. The aim of this research is to determine the form of legal protection for consumers in buying and selling used cars, as well as how to resolve disputes regarding the sale and purchase of used cars regarding discrepancies stated in advertisements at Showroom 66 Auto Magelang. This type of research uses field research which examines and analyzes the legal provisions that apply in society. The research approach used is juridical-empirical using various statutory regulations and legal materials relating to consumer protection law as well as data obtained from the research location, namely Showroom 66 Auto Magelang. Furthermore, the data analysis used in this research uses qualitative analysis which is explained descriptively. The results of this research show that the form of legal protection for consumers in buying and selling used cars is contained in Law Number 8 of 1999 concerning Consumer Protection Article 8 paragraph (2) and Article 9 paragraph (1) letter f, as for the dispute resolution efforts provided by Showroom 66 Auto Magelang to consumers who experience discrepancies that cause damage to engine parts, they are in accordance with the regulations implemented by Indonesia Article 45 paragraph (2) that consumer dispute resolution can be achieved through out-of-court or non-litigation based on the voluntary choice of the parties involved. dispute. The non-litigation process was carried out through negotiation. Negotiations were carried out using negotiations or bargaining with the business actors, ultimately providing compensation in the form of money equal to the price of the new machine and no cases were found that reached the court stage. As for the form of resolving consumer disputes, if the business actor is not responsible for defects in the product being bought and sold, consumers can report it to the Consumer Dispute Resolution Agency (BPSK).

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