TELEVISI SEBAGAI MEDIA DAKWAH STUDI PADA TAYANGAN LENSA QOLBU DI JAMBI EKSPRESS (JEK) TV

Soimah, NIM.: 20202012024 (2025) TELEVISI SEBAGAI MEDIA DAKWAH STUDI PADA TAYANGAN LENSA QOLBU DI JAMBI EKSPRESS (JEK) TV. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Television is one of the information media that can shape a person's behavior both positively and negatively, intentionally or unintentionally. If Islamic preaching can utilize television as an effective public medium, then automatically the reach of religion will be wider and the religious impression created will be deeper. One of the television broadcasts that broadcasts Islamic preaching is Jek TV Jambi. The research conducted was field research. Data sources came from Jek TV Jambi, preachers and several congregations. In addition, other data sources are books and research related to the discussion of this research. The data required was obtained through interviews, observations and documentation. After the data was collected and presented, it was then analyzed and a conclusion was drawn. Based on the research conducted, it shows that the Lensa Qolbu program provides an opportunity for viewers to learn and deepen Islamic religious knowledge. The Lensa Qolbu program contains education about Islamic studies where the material is related to everyday life. The Lensa Qolbu Jek TV Jambi program has a positive impact on its viewers. This can be seen from changes in behavior, daily habits, and increased worship.

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