STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL

Risma Tia Agustina, NIM.: 21102010005 (2025) STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The purpose of this research is to find out how the branding strategy carried out by the HNI company can increase brand awareness of the Halal Industry. This research is qualitative research which is useful for providing information, facts and data related to branding strategies carried out by HNI Companies. The data sources used are primary and secondary data types, the data collection techniques used in this research are observation, interviews, and documentation. Based on the discussion in this study, the results of the study can be concluded that the branding strategy carried out by the HNI company has fulfilled the components of brand awareness theory. Where the strategies carried out by HNI are the PCA method (Wear, Story, Invite), Home Sharing and Boss (Business Oppurtunity Success Seminar), Publication through social media, Industry Relations and Government Affairs, Member Promotion, and Member Relations and Public Service Activities Keywords: Branding Strategy, Brand Awareness, HNI.

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