PENGARUH POSTINGAN INSTAGRAM TERHADAP PENGAMBILAN KEPUTUSAN PADA PEMILIHAN UMUM 2024 (Studi Survei pada Followers @bijakmemilih.id)

Kholisatun Nurul Elma, NIM.: 21107030053 (2025) PENGARUH POSTINGAN INSTAGRAM TERHADAP PENGAMBILAN KEPUTUSAN PADA PEMILIHAN UMUM 2024 (Studi Survei pada Followers @bijakmemilih.id). Skripsi thesis, UIN SUNAN KALIJAGAYOGYAKARTA.

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Abstract

The amount of information circulating on the internet and social media is currently one of the main obstacles and sources of anxiety for the public during general elections from time to time. Seeing the rapid development of technology, a person can easily acces information through various social media. One of them, the media that supports through visual images, videos and is widely used today is Instagram. Instagram @bijakmemilih.id is one of the social media used by the general public to search for information regarding the 2024 General Election without any bias. Instagram posts @bijakmemilih.id need to be researched regarding how much influence they have on decision making in the 2024 general election because this account produces content that educates and disseminates information about potential leadership candidates and issues promoted by political parties. Instagram @bijakmemilih.id has the aim of encouraging a better policy making process ahead of the 2024 election. The research method used in this research is a quantitative method using questionnaires as the data collection method. The questionnaire was distributed to active instagram followers @bijakmemilih.id. Instagram posts @bijakmemilih.id significantly influenced followers' decision making in the 2024 general election with an influence percentage of 63.3%. Keywords: Instagram Posts, Decision Making, General Elections

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