PENGARUH SIKAP, HERDING BEHAVIOR, LOCUS OF CONTROL DAN LOSS AVERSION TERHADAP MINAT INVESTASI BERBASIS ESG DENGAN ECOLITERACY SEBAGAI VARIABEL MODERASI PADA GENERASI Z DI INDONESIA

Sifa Rohmatika, NIM.: 21108030065 (2025) PENGARUH SIKAP, HERDING BEHAVIOR, LOCUS OF CONTROL DAN LOSS AVERSION TERHADAP MINAT INVESTASI BERBASIS ESG DENGAN ECOLITERACY SEBAGAI VARIABEL MODERASI PADA GENERASI Z DI INDONESIA. Skripsi thesis, UIN SUNAN KALIJAGAYOGYAKARTA.

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Abstract

This study aims to determine the effect of attitude, herding behavior, locus of control, and loss aversion on ESG-based investment interest with ecoliteracy as a moderating variable on Generation Z in Indonesia. The sampling technique used is purposive sampling technique with certain provisions, which was carried out on 196 generation z respondents in Indonesia. This study uses a quantitative method with PLS-SEM analysis with SmartPLS. The results of this study indicate that attitude and herding behavior have a positive and significant effect on ESG-based investment interest, while locus of control and loss aversion do not have a significant effect on ESG-based investment interest. Ecoliteracy as a moderating variable successfully weakens the effect of loss aversion on ESG-based investment interest and fails to strengthen the effect of attitude, herding behavior and locus of control on ESG-based investment interest on Generation Z in Indonesia Keywords: Attitude, Herding Behavior, Locus of Contol, Loss Aversion, Ecoliteracy, Investment Interest

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