PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM PENGEMBANGAN PRODUK OLAHAN PISANG OLEH CSR PT PERTAMINA PATRA NIAGA FUEL TERMINAL REWULU PADA KELOMPOK BERKAH PISANG DEWI KAMSA DUSUN SANTAN BANTUL

Muhamad Fikri Nurhidayat, NIM.: 21102030033 (2025) PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM PENGEMBANGAN PRODUK OLAHAN PISANG OLEH CSR PT PERTAMINA PATRA NIAGA FUEL TERMINAL REWULU PADA KELOMPOK BERKAH PISANG DEWI KAMSA DUSUN SANTAN BANTUL. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The Corporate Social Responsibility (CSR) program is a form of social responsibility of a company towards its impact, decisions, and activities on society and the environment. Through this CSR program, a company can provide services, support, assistance and even empowerment to improve the quality of life and welfare of the community. This study was conducted with the aim of clearly describing the process or stages and impact of community empowerment carried out by CSR PT. Pertamina Patra Niaga Fuel Terminal Rewulu on the Berkah Pisang Dewi Kamsa Bantul Group through the Banana Processed Product Development Program. This study used a qualitative descriptive research type with a purposive sampling technique based on predetermined criteria. The analysis technique used in this study went through three stages, namely data reduction, data presentation, and drawing conclusions. The results of this study indicate that CSR PT Pertamina Patra Niaga Fuel Terminal Rewulu in empowering the Berkah Pisang Dewi Kamsa Group is carried out through several stages, namely: 1. Awareness raising, this stage is carried out through Focus Group Discussions (FGD) and socialization. 2. The stage of transforming knowledge, skills, and competencies through training activities and the provision of facilities and infrastructure to support the program activities. 3. The stage of enhancing intellectual capabilities, skills, and competencies that lead to initiatives and the creation of innovative abilities by introducing new innovations from processed banana products and achieving independence in production and marketing. The impacts generated from the Banana Processed Product Development program include increased awareness and care, improved knowledge and skills, increased productivity, the creation of product innovations, and increased income and production independence.

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