PENGARUH FEAR OF MISSING OUT, LITERASI KEUANGAN SYARIAH, DAN SIKAP PEDULI LINGKUNGAN TERHADAP KEPUTUSAN INVESTASI HIJAU (STUDI PADA GENERASI Z)

Wilma Feliza Sinaga, NIM.: 21108030018 (2025) PENGARUH FEAR OF MISSING OUT, LITERASI KEUANGAN SYARIAH, DAN SIKAP PEDULI LINGKUNGAN TERHADAP KEPUTUSAN INVESTASI HIJAU (STUDI PADA GENERASI Z). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to analyze the influence of Fear of Missing Out (FoMO), Islamic financial literacy, and environmental concern on green investment decisions. Green investment is defined as investment that not only seeks financial returns but also promotes environmental sustainability. Generation Z, known for its digital savviness and concern for social issues, is the focus of this study due to its potential to drive sustainable investing. A quantitative approach was employed, using a survey of 155 Generation Z respondents. Data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4. The results indicate that FoMO, Islamic financial literacy, and environmental attitude have a positive and significant effect on green investment decisions. These findings support the Social Cognitive Theory, which posits that behavior is influenced by the interaction of personal, social, and cognitive factors. This study offers theoretical contributions to financial behavior literature and practical implications for designing targeted green investment education and promotion strategies

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