PENGEMBANGAN BUTIK DIGITAL MUQENAKU: INTEGRASI BUTIK UMKM DENGAN BUTIK ONLINE

Muhammad Avat, NIM.: 21106050016 (2025) PENGEMBANGAN BUTIK DIGITAL MUQENAKU: INTEGRASI BUTIK UMKM DENGAN BUTIK ONLINE. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research explores the integration of offline and online business models for Muqenaku Digital Butik , a small fashion enterprise specializing in Islamic apparel. The study focuses on developing a comprehensive e-commerce strategy using Integrated Marketing Communication (IMC) to bridge physical and digital customer touch points. A relational database design and user interface prototypes were developed to streamline operations, enhance user experience, and support omnichannel engagement. Financial viability was assessed through metrics such as Break-Even Point (BEP) , Return on Investment (ROI) , Net Present Value (NPV) , and Payback Period (PP) , revealing that the business could achieve profitability within 8.5–11.8 months under optimized cost scenarios. Key challenges addressed include digital adoption barriers, data security, and aligning traditional customer bases with modern e-commerce demands. The findings emphasize the effectiveness of IMC strategies, intuitive interface design, and data-driven financial planning in scaling small businesses. This work provides a replicable framework for SMEs aiming to leverage digital platforms while retaining offline loyalty.

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