IMPLEMENTASI KOMUNIKASI DIGITAL MELALUI MEDIA SOSIAL YOUTUBE DALAM PENYEBARAN KAJIAN DAKWAH (STUDI DESKRIPTIF KUALITATIF PADA AKUN YOUTUBE MASJID AS-SU’ADAK MAJELIS MUJAHADAH DUSUN WONOKROMO KELURAHAN WONOKROMO KAPANEWON PLERET)

Maulana Muhammad, NIM.: 19107030029 (2025) IMPLEMENTASI KOMUNIKASI DIGITAL MELALUI MEDIA SOSIAL YOUTUBE DALAM PENYEBARAN KAJIAN DAKWAH (STUDI DESKRIPTIF KUALITATIF PADA AKUN YOUTUBE MASJID AS-SU’ADAK MAJELIS MUJAHADAH DUSUN WONOKROMO KELURAHAN WONOKROMO KAPANEWON PLERET). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Digital communication is a form of communication activity carried out through the internet media, two-way digital communication is now widely carried out on social media, including one of which is to carry out da'wah activities. This study focuses on the implementation of digital communication practiced through Youtube social media with the name of the Youtube channel "Masjid As-Su'adak" as a medium for disseminating Islamic studies / Da'wah. The purpose of this study is to analyze how the application of digital communication is carried out by the As-Su'adak Mosque Youtube channel in disseminating da'wah studies to the audience. This study uses a qualitative method with a descriptive approach through interviews as the main type of data in data collection. This study uses the concept of digital communication characteristics, namely social media content, language use, content planning, determining content types, and content scheduling. The results of this study are Overall, the implementation of digital communication carried out by the management of the Assu'adak Mosque Youtube channel can involve the five main elements of the communication process, namely communicators, messages, media, communicants, and effects. This can be an example for other Youtube channels, especially with the same content so that interactions and relationships with the audience can be maintained properly.

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