ROLAND BARTHES’S SEMIOTIC ANALYSIS: UNCOVERING HIDDEN MEANINGS IN REALITY CLUB’S MUSIC VIDEO

Nadya Hafizhah, NIM.: 20101050045 (2024) ROLAND BARTHES’S SEMIOTIC ANALYSIS: UNCOVERING HIDDEN MEANINGS IN REALITY CLUB’S MUSIC VIDEO. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Every music video have signs to channel the songwriter information to the listener. To find out this information, an in-depth analysis is needed so that the songwriter information can be conveyed clearly to the listener so that there is no misinterpretation. The objects of this research are 4 Reality Club music video which include Anything You Want, Telenovia, I Wish I Was Your Joke, and Love Epiphany. The four music video have many metaphors that are difficult to understand so they need to be studied so that the songwriter message can be revealed. This research uses a descriptive qualitative approach. While the data collection technique uses documentation. In this case, the lyric signs and images in the music video are analysed using Roland Barthes' semiotic theory because the theory is considered suitable for revealing the hidden meaning of Reality Club music video. The results showed verbal and nonverbal elements can be related to each other to form a meaning called denotation meaning (literal meaning) and produce connotation meaning (hidden meaning) in Reality Club music video so that the author’s research question can be answered.

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