PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA)

Abizarrin Alrazi, NIM.: 21108020025 (2025) PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA)) 21108020025_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (16MB) | Request a copy

Abstract

This study analyzes the influence of promotion, service quality, risk perception, and religiosity on students’ interest in choosing savings at Bank Syariah Indonesia (BSI) Yogyakarta, involving 123 students from three universities. Using a survey method, purposive sampling, and multiple linear regression analysis (SPSS), the results show that promotion and religiosity have a significant positive effect, while service quality and risk perception have no significant effect. The findings highlight the importance of promotional strategies and religious values in attracting students’ interest and provide insights for banks in designing effective marketing strategies.

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