SOCIAL MEDIA MARKETING PADA KONTEN AKUN INSTAGRAM @fakelabyk

Muhammad Taufan Pamungkas, NIM.: 19107030080 (2025) SOCIAL MEDIA MARKETING PADA KONTEN AKUN INSTAGRAM @fakelabyk. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Instagram as a social media platform is a unique phenomenon. Today, it is not only for sharing the moments of each user but has begun to shift its function as a promotional media for a product. Even products now have their own social media accounts, marketing strategies, and followers. Based on that background, this research aims to determine social media marketing based on the content of the Instagram account @fakelabyk. Purposive sampling is used to sort out Instagram accounts that fit the desired criteria. This research applied a qualitative descriptive research method. Meanwhile, collecting data in this research used interviews, observation, and additional literature. The results of this study indicate that social media marketing is modeled through Instagram content, which is analyzed using context, communication, collaboration, and connection. Also, Instagram is considered one of the most effective social media for promoting a product. Keywords: Social media marketing, context, communication, collaboration, connection

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