PENGARUH MANAJEMEN PEMBIAYAAN, SUMBER DAYA MANUSIA, DAN SARANA PRASARANA TERHADAP MINAT MASYARAKAT MELALUI CITRA LEMBAGA (BRANDING IMAGE) DI SMP SWASTA DARUL AMIN, BABUL MAKMUR KUTACANE, ACEH TENGGARA

Musdalipah Putri, NIM.: 23204092025 (2025) PENGARUH MANAJEMEN PEMBIAYAAN, SUMBER DAYA MANUSIA, DAN SARANA PRASARANA TERHADAP MINAT MASYARAKAT MELALUI CITRA LEMBAGA (BRANDING IMAGE) DI SMP SWASTA DARUL AMIN, BABUL MAKMUR KUTACANE, ACEH TENGGARA. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Islamic education in the modern era faces significant challenges in improving institutional quality and competitiveness amid dynamic social changes, particularly in border regions. The success of an educational institution is not solely determined by academic aspects but also by the effectiveness of financial management, the quality of human resources, and the adequacy of facilities and infrastructure. These three managerial factors play a crucial role in shaping a strong institutional image (branding image), which directly influences public interest. This study aims to analyze the influence of financing management, HR quality, and infrastructure on institutional image and to examine the mediating role of institutional image in enhancing public interest in choosing Darul Amin Private Junior High School in Kutacane, Southeast Aceh. This research employed a quantitative approach with an associative design. Data were collected through questionnaires distributed to 400 respondents, consisting of community members and parents affiliated with the institution. Data analysis was conducted using path analysis with the JASP software to test both direct and indirect relationships among the variables. All research instruments were tested for validity and reliability to ensure the accuracy and consistency of the findings. The results showed that financial management significantly influenced institutional image (β = 0.34; p < 0.05), human resources had the strongest influence on institutional image (β = 0.41; p < 0.05), and infrastructure also significantly influenced (β = 0.29; p < 0.05). Furthermore, institutional image significantly influenced public interest (β = 0.52; p < 0.05) and acted as a mediating variable, strengthening the relationship between financial management, human resources, and infrastructure on public interest (Sobel test, p < 0.05). The implications of this research indicate that the implementation of transparent and professional managerial governance, accompanied by strengthening the institutional image, can increase public trust in schools. Practically, the results of this study can serve as a reference for private schools in border areas in designing strategies to improve management quality, human resource competency, and optimize infrastructure to strengthen the image and attractiveness of the institution.

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