Haromi, NIM.: 21108020115 (2025) PENGARUH WORD OF MOUTH, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN BANK SYARIAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL MODERASI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
|
Text (PENGARUH WORD OF MOUTH, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN BANK SYARIAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL MODERASI)
21108020115_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (3MB) | Preview |
|
![[img]](https://digilib.uin-suka.ac.id/style/images/fileicons/text.png) |
Text (PENGARUH WORD OF MOUTH, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN BANK SYARIAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL MODERASI)
21108020115_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB) | Request a copy |
Abstract
Abstract : This study examines the effect of word of mouth, service quality, and promotion on decisions to use Islamic Banks with trust as a moderating variable. The subjects in this study were Islamic Bank user customers. As for word of mouth, service quality, promotion, satisfaction, and trust. Based on the results of research and data analysis with IBM Statistic 26 software. The questionnaire was distributed with a sample of 250 respondents. The results showed that all tested hypotheses had a significant positive effect in (1) word of mouth has a significant positive effect on decisions; (2) service quality has a significant positive effect on decisions; (3) promotion has a significant positive effect on decisions; (4) trust has a significant positive effect on decisions; (5) trust moderates the word of mouth variable has a significant positive effect on decisions; (6) trust moderates the service quality variable has a significant positive effect on decisions; (7) trust moderates the promotion variable has a significant positive effect on decisions. Keywords: Word of Mouth, Service Quality, Promotion, Trust, and Usage Decisio
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | JAUHAR FARADIS, S.H.I.,M.A |
| Uncontrolled Keywords: | Word of Mouth, Service Quality, Promotion, Trust, and Usage Decisio ABSTR |
| Subjects: | Perbankan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
| Depositing User: | S.Sos Sofwan Sofwan |
| Date Deposited: | 10 Dec 2025 15:25 |
| Last Modified: | 10 Dec 2025 15:25 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/74596 |
Share this knowledge with your friends :
Actions (login required)
 |
View Item |
