PENGARUH LITERASI KEUANGAN DAN CITRA PERUSAHAAN TERHADAP MINAT BERKARIR DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI (STUDI KASUS PADA MAHASISWA FEBI UIN SUNAN KALIJAGA)

Muhammad Hafiz Ramadhan, NIM.: 21108020038 (2025) PENGARUH LITERASI KEUANGAN DAN CITRA PERUSAHAAN TERHADAP MINAT BERKARIR DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI (STUDI KASUS PADA MAHASISWA FEBI UIN SUNAN KALIJAGA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PENGARUH LITERASI KEUANGAN DAN CITRA PERUSAHAAN TERHADAP MINAT BERKARIR DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI (STUDI KASUS PADA MAHASISWA FEBI UIN SUNAN KALIJAGA)) 21108020038_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (11MB) | Preview
	Text (PENGARUH LITERASI KEUANGAN DAN CITRA PERUSAHAAN TERHADAP MINAT BERKARIR DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI (STUDI KASUS PADA MAHASISWA FEBI UIN SUNAN KALIJAGA)) 21108020038_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (11MB) | Request a copy

Abstract

This study examines the influence of financial literacy and corporate image, with religiosity as a moderating variable, on career interest in Islamic banking among students of the Faculty of Economics and Business, UIN Sunan Kalijaga. Financial literacy can be an important foundation in determining the future because it can help someone manage long-term investments. Corporate image is considered a valuable asset for a company because it plays a significant role in influencing the perceptions of prospective applicants, while religiosity helps individuals understand the sharia system in Islamic banking. This study used a purposive sampling method with 167 respondents from all study programs of the Faculty of Islamic Economics and Business, UIN Sunan Kalijaga. Primary data were analyzed using the Smart-PLS tool with descriptive analysis techniques, outer model testing, and inner model testing. The results show that financial literacy and corporate image have a positive and significant effect on student interest in a career in Islamic banking. While religiosity can strengthen the relationship between financial literacy and career interest but weaken the relationship between corporate image and career interest. These findings can be a reference for students and educational institutions in understanding the factors that influence career choices in the Islamic banking industry.

Share this knowledge with your friends :

Actions (login required)

View Item