Andriani Harahap, NIM.: 23208012008 (2025) SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM))
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Text (SWITCHING INTENTION DARI LAYANAN BANK KONVENSIONAL KE BANK SYARIAH INDONESIA PENDEKATAN PUSH, PULL, DAN MOORING (PPM))
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Abstract
This study aims to analyze the factors influencing customers’ switching intention from conventional banks to Bank Syariah Indonesia (BSI) using the Push, Pull, and Mooring (PPM) framework. A quantitative research method was employed through a survey of 240 respondents who were customers of conventional banks. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) due to the non-normal distribution of Likert-scale data. The results indicate that push factors, including low service quality, low satisfaction, and low trust, have a positive and significant effect on switching intention. The pull factor, namely attractiveness of alternatives, also shows a positive and significant influence on customers’ intention to switch to BSI. Meanwhile, within the mooring factors, habit has a negative and significant effect, suggesting that strong habitual use of conventional banks reduces switching intention. In contrast, switching cost demonstrates a positive but relatively weak effect, indicating that the perceived benefits of Islamic banking services can still encourage customers to switch despite the presence of switching barriers.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information / Supervisor: | Prof. Dr. H. Syafiq Mahmadah Hanafi, M.Ag. |
| Uncontrolled Keywords: | Switching Intention, Bank Syariah Indonesia, PPM, Habit, Switching Cost |
| Subjects: | 300 Ilmu Sosial > 330 Ilmu Ekonomi > 332.1 Banks/Bank, Perbankan |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah (S2) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 30 Dec 2025 08:32 |
| Last Modified: | 30 Dec 2025 08:32 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/74740 |
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