PERILAKU PENCARIAN INFORMASI PENGIKUT AKUN @collegemfs MENGENAI PERKULIAHAN MELALUI MEDIA SOSIAL X

Astuti Nuraini, NIM.: 20101040105 (2024) PERILAKU PENCARIAN INFORMASI PENGIKUT AKUN @collegemfs MENGENAI PERKULIAHAN MELALUI MEDIA SOSIAL X. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Student have a need to fulfill information about lectures. The existence of an autobase account on social media X makes it easy for students to obtain information about lectures. Students as followers of the @collegemfs account, their information seeking behaviour is different. This is because the followers are students who come from different regions, majors, batches, and levels of college education. This research aims to determine information seeking behaviour followers of the @collegemfs account about lectures through social media X. This research uses descriptive quantitative research. Data collection techniques using questionnaires, observation, and documentation. The subjects in this research are followers of the account @collegemfs as many as 89.863 X users. Meanwhile, the sample calculation using Taro Yamane formula resulted in 100 samples with the sampling technique using incidental sampling. Data analysis uses mean and grand mean formulas. The results showed that information seeking behaviour followers of the @collegemfs account about lectures through social media X was categorized as very good with grand mean value of 3,35. At the passive attention stage, followers of the @collegemfs account mostly get information about lectures accidentally from a menfess while surfing on X timeline. At the passive search stage, most @collegemfs account followers get information about lectures when looking for other information through X. At the active search stage, most @collegemfs account followers can find information about lectures using the search feature on X. At the ongoing search stage, most @collegemfs account followers can search for information about lectures further through the @collegemfs account.

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