PENGARUH LITERASI KEUANGAN, FINANCIAL TECHNOLOGY (FINTECH), PERILAKU HEURISTIK DAN TOLERANSI RISIKO TERHADAP KEPUTUSAN INVESTASI HIJAU GENERASI Z DI YOGYAKARTA

Al Jazuli, NIM.: 22108030119 (2026) PENGARUH LITERASI KEUANGAN, FINANCIAL TECHNOLOGY (FINTECH), PERILAKU HEURISTIK DAN TOLERANSI RISIKO TERHADAP KEPUTUSAN INVESTASI HIJAU GENERASI Z DI YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to analyze the influence of financial literacy, financial technology (fintech), heuristic behavior, and risk tolerance on Generation Z's green investment decisions in Yogyakarta. Using an explanatory quantitative method, data were collected through questionnaires from 155 respondents and analyzed using multiple linear regression. The results show that all independent variables simultaneously influence the dependent variable. Partially, financial technology and risk tolerance are proven to have a positive and significant effect on green investment decisions, with risk tolerance being the most dominant factor. Conversely, heuristic behavior was found to have no significant effect, while financial literacy had a significant negative effect, indicating that conventional financial understanding is not necessarily linear with participation in sustainable investment.

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