ANALISIS ISI PESAN DAKWAH SYARIAH DALAM AKUN INSTAGRAM @LENSAMU PERIODE RAMADHAN 1446 H

Dzulfikri Muhammad, NIM.: 22107030041 (2026) ANALISIS ISI PESAN DAKWAH SYARIAH DALAM AKUN INSTAGRAM @LENSAMU PERIODE RAMADHAN 1446 H. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Social media has become a form of technological development in the field of communication. Social media is used by many people to share various things. Social media is used for many things, including preaching. There are many Instagram accounts that contain messages of preaching. These accounts are based on individuals and organizations. One of the community organizations that conveys messages of preaching through Instagram content is Muhammadiyah through its official account @lensamu. This study uses a qualitative research paradigm with a descriptive content analysis method. The analysis method used is Content Analysis by Klaus Krippendorff. The research period was during the month of Ramadan 1446 H or February 28, 2025 - March 30, 2025. This study uses the concept of Sharia preaching messages, which have the categories of worship and community. The results of this study found 26 pieces of content that fall under the Sharia preaching messages of worship and community. Through its content, the Instagram account @lensamu delivers sharia da'wah messages related to the category of worship, namely faith, prayer, zakat, and fasting. Through the content of its sharia da'wah messages on worship, the Instagram account @lensamu preaches to increase worship during Ramadan as a form of servitude to God. In the social category, the Instagram account @lensamu delivers sharia da'wah messages in the form of muamalah. Through its content, the @lensamu Instagram account provides examples of the social role of the Muhammadiyah organization towards fellow human beings. In addition, it encourages people to do good to others as a form of human relations. Overall, the @lensamu da'wah content is oriented towards strengthening personal worship and shaping social ethics, in line with the values of amar ma'ruf nahi munkar in QS. Ali 'Imran verse 110.

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