MOTIVASI VOLUNTEER DALAM MEMBAGIKAN AKTIVITAS KAJIAN USTAZ HANAN ATTAKI DI YOGYAKARTA MELALUI INSTAGRAM STORY

Dylla Luthfia Ratsa, NIM.: 22102010039 (2026) MOTIVASI VOLUNTEER DALAM MEMBAGIKAN AKTIVITAS KAJIAN USTAZ HANAN ATTAKI DI YOGYAKARTA MELALUI INSTAGRAM STORY. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Social media, particularly Instagram Story, has become a widely used platform for documenting and sharing personal experiences, including volunteering activities in religious events. This study aims to analyze the motivations of volunteers in uploading Instagram Stories during the Sharing Time event with Ustaz Hanan Attaki by employing the Uses and Gratifications Theory. This research used a descriptive qualitative approach involving six volunteers as research informants. Data were collected through in-depth interviews, and documentation. The data were analyzed using the interactive model of Miles and Huberman, which consists of data reduction, data display, and conclusion drawing. Data validity was ensured through source triangulation. The findings indicate that volunteers' motivations for uploading Instagram Stories are shaped by multiple gratification needs rather than a single motive. Personal identity gratification emerged when volunteers shared meaningful experiences as part of expressing themselves rather than constructing a particular public image. Self-expression gratification appeared through the spontaneous documentation of activities during the event. Social interaction gratification was reflected in strengthened communication with friends, interactions among fellow volunteers, and the establishment of new social connections after sharing Stories. Recognition and appreciation gratification was obtained through positive responses from viewers, although such responses were not the primary reason for posting. Meanwhile, information and knowledge gratification was demonstrated by volunteers' intention to share information about the event, their volunteering experiences, and to encourage others to participate in similar activities. The study concludes that, within the context of religious volunteering, Instagram Story functions not only as a documentation feature but also as a medium for sharing meaningful experiences, expanding social interaction, and disseminating positive information through personal experiences.

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