Jauhar Bahrur Roziq, NIM.: 22102010097 (2026) TEKNIK HUMOR DALAM KONTEN MAULID KH. BAHAUDDIN NURSALIM DI CHANNEL YOUTUBE NU ONLINE. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (TEKNIK HUMOR DALAM KONTEN MAULID KH. BAHAUDDIN NURSALIM DI CHANNEL YOUTUBE NU ONLINE)
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Abstract
This study is motivated by the development of digital da'wah, which has positioned YouTube as an important space for delivering religious messages. One prominent communication strategy in digital da'wah is humor, as seen in the Maulid content of KH. Bahauddin Nursalim, known as Gus Baha, on the NU Online YouTube channel. The research problem is how Gus Baha uses humor techniques in the selected Maulid content. This study applies a descriptive qualitative approach with content analysis of speech, expression, and communicative context in the sermon video. The analysis uses Arthur Asa Berger's humor technique theory, which includes the categories of language, logic, identity, and action. When read through Lasswell's model, these four categories are integrated into the elements of da'wah communication, in which the identity category relates strongly to the Who element, the logic and language categories to the says what element, and the action category to the In which channel element, while the to whom and with what effect elements reveal the limits of situational humor in fully reaching YouTube viewers. Thus, Gus Baha's humor techniques are substantive, embedded in the content and structure of the da'wah message rather than a mere interlude outside the main message.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Drs. Mukhammad Sahlan M.Si. |
| Uncontrolled Keywords: | Dakwah Digital, Gus Baha, Humor, NU Online, Youtube |
| Subjects: | 200 Agama > 297 Agama Islam > 297.6 Dakwah dan Penyiaran Islam |
| Divisions: | Fakultas Dakwah dan Komunikasi > Komunikasi dan Penyiaran Islam (S1) |
| Depositing User: | Muh Khabib |
| Date Deposited: | 02 Sep 2026 09:27 |
| Last Modified: | 02 Sep 2026 09:27 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/78008 |
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