PENGARUH FEAR OF MISSING OUT, LITERASI KEUANGAN DAN DIGITAL TRUST TERHADAP MINAT INVESTASI EMAS DIGITAL (STUDI KASUS PADA GEN-Z DI INDONESIA)

Muhammad Hilman Abdurahman, NIM.: 22108030015 (2026) PENGARUH FEAR OF MISSING OUT, LITERASI KEUANGAN DAN DIGITAL TRUST TERHADAP MINAT INVESTASI EMAS DIGITAL (STUDI KASUS PADA GEN-Z DI INDONESIA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The rapid growth of digital gold investment in Indonesia, dominated by young investors, raises questions about the psychological and rational factors driving their investment interest. This study examines the influence of Fear of Missing Out (FoMO), financial literacy, and digital trust on digital gold investment intention among Generation Z in Indonesia. A quantitative approach was employed using purposive sampling on 150 respondents who were digital gold investors or individuals interested in digital gold investment. Data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that FoMO has no significant effect on digital gold investment intention, while financial literacy and digital trust each have a positive and significant effect, with digital trust being the most dominant factor. The three variables simultaneously explain 75.8% of the variance in digital gold investment intention. These findings confirm that trust in platform reliability and legality, supported by adequate financial literacy, forms the primary foundation of young investors' interest, outweighing the influence of social media-driven trends.

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