HUBUNGAN ANTARA INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM DENGAN BODY DISSATISFACTION PADA REMAJA PUTRI DIMEDIASI OLEH SOCIAL COMPARISON

Farah Aurellia Putri, NIM.: 21107010056 (2026) HUBUNGAN ANTARA INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM DENGAN BODY DISSATISFACTION PADA REMAJA PUTRI DIMEDIASI OLEH SOCIAL COMPARISON. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Body dissatisfaction is a widespread phenomenon, particularly among female adolescents. Research addressing body dissatisfaction continues to be conducted and developed. Across many aspects, the use of visual-based social media such as Instagram, reinforced by social comparison, represents some of the factors showing a major influence. The use of Instagram provides unrealistic depictions of body shape, which subsequently prompts female adolescents, as viewers, to engage in social comparison between their own bodies and the images they see on Instagram. This study was conducted to determine how social comparison mediates the relationship between the intensity of Instagram use and body dissatisfaction in female adolescents. A quantitative approach using multiple linear regression analysis was employed, with data collected online through questionnaires from female adolescent respondents across Indonesia. The instruments used were the intensity of Instagram use scale, alongside adapted versions of the body dissatisfaction scale and the social comparison scale. Data analysis was performed using multiple linear regression testing. The results of the study indicate that social comparison partially mediates the relationship between the intensity of Instagram use and body dissatisfaction.

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