IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN CITRA (Studi Deskriptif Kualitatif di PT. Angkasa Pura 1 Adisutjipto Yogyakarta Pada Program Kemitraan dan Bina Lingkungan)

FEBRINA PERMATA PUTERI, NIM. 08730002 (2012) IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN CITRA (Studi Deskriptif Kualitatif di PT. Angkasa Pura 1 Adisutjipto Yogyakarta Pada Program Kemitraan dan Bina Lingkungan). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

Today the company's increased sensitivity to the community and environmental stewardship. Although many companies are beginning to aspectoriented only advantage it (profit-oriented), and without taking into account the social and environmental aspects in running the company. But now companies worldwide already take into account the social and environmental aspects for the continuation of the company and the company's image through its Corporate Social Responsibility (CSR). In Indonesia, CSR is one of the obligations set out in the Law of the Republic of Indonesia Number 40 of 2007 on Limited Liability Article 74 of the Social and Environmental Responsibility. And it is also held by PT. Angkasa Pura 1 (Limited) Adisutjipto Yogyakarta as State Owned Enterprises (SOEs), which is engaged in the transportation infrastructure. Because the form of state-owned concern to economic growth and the social conditions of the communities, the state implement the Partnership and Community Development (CSR) as corporate social responsibility and as part of the corporate action, which is regulated in Law Number 19 Year 2003 on SOEs, Law Number 20 Year 2008 on Micro, Small and Medium Enterprises, as well as the Minister of State Owned Enterprises Per-05/MBU/2007 Number Date 27 April 2007 On Program Partnership with Small Business Enterprises and Community Development Program. Based on this background, this study aims to determine the implementation of CSR in the Partnership and Community Development in maintaining the image of the PT. Angkasa Pura 1 Adisutjipto Yogyakarta and as a form of corporate social responsibility towards the community and the surrounding environment. The study used qualitative methods of observation, interviews with stakeholders, and analyze data. Research located in PT. Angkasa Pura 1 (Limited) Adisutjipto Yogyakarta (the period of July-August). Keywords: Corporate Social Responsibility, The Partnership Program and The Environmental Supervision Program, Image.

Item Type: Thesis (Skripsi)
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 28 May 2013 16:12
Last Modified: 04 Jan 2016 14:50
URI: http://digilib.uin-suka.ac.id/id/eprint/7863

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