STRATEGI KOMUNIKASI PUBLIK DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN SLEMAN (Studi Kualitatif Pada Kebijakan Batas Usia Penggunaan Media Sosial)

Moh Fathullah Balya, NIM.: 22107030025 (2026) STRATEGI KOMUNIKASI PUBLIK DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN SLEMAN (Studi Kualitatif Pada Kebijakan Batas Usia Penggunaan Media Sosial). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The rapid growth of social media use among children and adolescents has raised concerns regarding the misuse of minimum age requirements for accessing digital platforms. Despite existing platform policies, many underage users continue to create and use social media accounts, increasing their exposure to various online risks. As a government institution responsible for public information and communication, the Sleman Regency Communication and Informatics Office plays a strategic role in educating the public about responsible social media use. This study aims to analyze the public communication strategy implemented by the Sleman Regency Communication and Informatics Office in addressing the policy on social media age restrictions. The study applies Anwar Arifin’s communication strategy framework, which consists of audience identification, message formulation, method selection, and media selection. A qualitative research approach was employed through in-depth interviews, observation, and documentation. The findings indicate that the Office implements audience-oriented communication by delivering educational messages through persuasive methods and utilizing various digital platforms to enhance digital literacy and promote public awareness of responsible social media use.

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